Site operator and contracting entity: Optimaalcert OÜ
Business registration number: 17497648
Address: Tallinn, Kesklinna linnaosa, Ahtri tn 12, 15551
Contact: [email protected]

GPSR Label Requirements: What Should Be on Your Product or Packaging?

If you sell products to EU customers, GPSR information is not only something you add to an Etsy listing or Shopify product page.Some information may also need to appear on the product itself, the packaging, or an accompanying document.Under GPSR, manufacturers must make sure the product can be identified and that manufacturer contact details are provided. If the product size or nature does not allow this, the information can be placed on the packaging or in a document accompanying the product.

What Information May Be Needed?

For many small consumer products, the key information is:Product identifier
Manufacturer name
Manufacturer postal address
Manufacturer electronic address
EU Responsible Person information, if the manufacturer is outside the EU
Safety warnings or instructions, if relevant

1. Product Identifier

Your product should be clearly identifiable.This can be:Product name
Type of product
Batch number
Serial number
Model number
Internal product codeYou do not always need a formal SKU system. The important point is that the product can be identified.Example:Product: Star Night Metal Pin Badge
Product identifier: PIN-STARNIGHT-01

2. Manufacturer Information

The manufacturer information should include:Manufacturer: ABC Studio
Address: 123 Example Street, London, United Kingdom
Email: [email protected]If you make the product yourself, you may be the manufacturer.
If another company produces it for you, that company may be the manufacturer.

3. EU Responsible Person Information

If the manufacturer is not established in the EU, EU Responsible Person information may also need to be provided.Example:EU Responsible Person: Example Compliance OÜ
Address: Example Street 1, Tallinn, Estonia
Email: [email protected]GPSR also requires online offers to show manufacturer information, EU Responsible Person information where needed, product identification, and relevant warnings or safety information.

4. Safety Warnings or Instructions

If your product has safety-relevant risks, add a clear warning.Example:Warning: Contains small parts. Not suitable for children under 3 years.
For decorative use only.Warnings should be easy for customers to understand. GPSR requires instructions and safety information to be provided in a language easily understood by consumers in the Member State where the product is sold.

Simple Label Example

For a small product, the label or accompanying card could look like this:Product: Metal enamel pin badge
Product identifier: PIN-001Manufacturer: ABC Studio
Address: 123 Example Street, London, United Kingdom
Email: [email protected]EU Responsible Person: Example Compliance OÜ
Address: Example Street 1, Tallinn, Estonia
Email: [email protected]Warning: Contains small parts. Not suitable for children under 3 years. For decorative use only.

Final Checklist

Before selling to EU customers, check whether your product, packaging, or accompanying document includes:Product identification
Manufacturer contact details
EU Responsible Person details, if needed
Safety warnings, if relevant
Instructions, if needed
Language suitable for the EU market

Need Help Preparing Product Labels?

If you are not sure what GPSR information should appear on your product, packaging, or accompanying document, contact us.We help small non-EU sellers prepare basic GPSR listing, label, safety, and EU Responsible Person information for EU sales.

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GPSR for Shopify Stores: How to Display Product Safety Information on Your Product Page

If you sell products to EU customers through Shopify, GPSR information should not be hidden somewhere buyers never see.Unlike Etsy, Shopify does not mainly work through marketplace listing fields. You control your own product page, so the question is not only what GPSR information to prepare, but also where and how to display it clearly before purchase.Shopify explains that required GPSR product information can be added in the product description or by using product metafields.In simple words:Etsy is about filling platform fields.
Shopify is about designing a clear product page section.

1. What GPSR Information Should Be Visible?

For online sales, GPSR requires key product safety information to be clearly visible in the offer. This may include product identification, manufacturer details, EU Responsible Person information where applicable, and warnings or safety information.For a Shopify product page, this usually means showing:Product name
Product type
Product photo
Product identifier, if available
Manufacturer name
Manufacturer address
Manufacturer electronic contact
EU Responsible Person details, if needed
Safety warnings or instructions, if relevantYou do not always need a formal SKU system. The important point is that the product should be clearly identifiable.

2. Option 1: Add a GPSR Section in the Product Description

For small Shopify stores, the simplest method is to add a short GPSR section directly inside the product description.This works well if:Your store has only a few products
Each product needs different information
You want a quick and simple setup
You do not use many custom fields yetExample:GPSR Product InformationProduct type: Decorative metal pin
Product identifier: PIN-STARNIGHT-01Manufacturer: ABC Studio
Address: 123 Example Street, London, United Kingdom
Email: [email protected]EU Responsible Person: Example Compliance OÜ
Address: Example Street 1, Tallinn, Estonia
Email: [email protected]Warning: Contains small parts. Not suitable for children under 3 years. For decorative use only.This is not the most elegant method, but it is easy to understand and easy to update.

3. Option 2: Use Shopify Metafields

For stores with many products, Shopify metafields may be cleaner.Metafields let you store repeated product information in a structured way instead of manually writing everything inside each product description.This works well if:You have many similar products
You want a consistent product page layout
You use the same manufacturer or EU Responsible Person for many items
You want your product pages to look cleanerFor example, you could create metafields for:Manufacturer name
Manufacturer address
Manufacturer contact
EU Responsible Person name
EU Responsible Person address
EU Responsible Person contact
Safety warning
Product identifierThen you can display those fields in a consistent section on each product page.

4. Where Should the Section Appear?

Do not bury GPSR information at the very bottom of a long page where customers are unlikely to see it.A practical layout could be:Product title
Photos
Price
Buy button
Main product description
Materials / product details
GPSR product information
Shipping and returnsThe GPSR section does not need to be the first thing buyers see, but it should be easy to find before purchase.

5. Product Identification

Your product page should make it clear which exact product the information belongs to.Add details such as:Product name
Product type
Product photo
Where available, a model number, batch number, serial number, variation name, or internal product codeExample:Product name: Star Night Metal Pin Badge
Product type: Decorative metal pin
Product identifier: PIN-STARNIGHT-01For small handmade sellers, this does not always mean creating a formal SKU system. A simple internal identifier can be enough to avoid confusion between similar products.

6. Manufacturer Information

Your product page should show who made the product.This may include:Manufacturer name
Registered trade name or trademark
Physical address
Email or other electronic contact informationExample:Manufacturer: ABC Studio
Address: 123 Example Street, Seoul, South Korea
Email: [email protected]If you make the product yourself, you may be the manufacturer.
If another company produces the item for you, that company may be the manufacturer.

7. EU Responsible Person Information

If the manufacturer is not located in the EU, you may need to show EU Responsible Person information.This may include:EU Responsible Person name
Postal address
Email or other electronic contact informationExample:EU Responsible Person: Example Compliance OÜ
Address: Example Street 1, Tallinn, Estonia
Email: [email protected]The EU Responsible Person gives EU authorities a contact point for product safety questions.

8. Safety Warnings and Instructions

If your product has safety-related information, show it clearly.This may include:Age warnings
Small parts warnings
Allergy warnings
Sharp edge warnings
Fire or heat warnings
Disposal instructions
Basic use instructionsExample:Warning: Contains small parts. Not suitable for children under 3 years.
For decorative use only.The warning does not need to sound dramatic. It should be clear, practical, and understandable for the customer.

Common Mistakes Shopify Sellers Make

Mistake 1: Only adding an EU Responsible Person address
GPSR information is not only about having an EU contact.You also need to identify the product, show manufacturer information, and provide safety information where relevant.Mistake 2: Hiding the information on a separate legal pageA general legal page may be useful, but product-specific GPSR information should be easy to find from the product page.Mistake 3: Using the same warning for every productA metal pin, a candle, a toy, and a textile accessory do not have the same risks.
Safety information should match the actual product.Mistake 4: Making the section too complicatedSmall sellers do not need to turn every product page into a legal document.
The goal is simple:Help the buyer and EU authorities understand what the product is, who made it, who is responsible in the EU, and what safety information matters.

Simple Shopify GPSR Product Page Template

Simple Shopify GPSR Product Page TemplateYou can use this structure:GPSR Product InformationProduct type:
Product identifier:Manufacturer:
Address:
Contact:EU Responsible Person:
Address:
Contact:Safety information:For a simple product, this section can stay short.For a higher-risk or more complex product, you may need more detailed warnings, instructions, or supporting documentation.

Final Checklist

Before selling to EU customers through Shopify, check whether your product page clearly shows:Product name
Product type
Product photo
Product identifier, if available
Manufacturer name
Manufacturer address
Manufacturer electronic contact
EU Responsible Person information, if needed
Safety warnings, if relevant
Instructions, if needed
Information that is easy to find before purchase

Need Help Preparing for EU Sales?

If you are not sure how to prepare GPSR information for your Shopify product pages, contact us.We help small non-EU sellers prepare basic GPSR product page, label, safety, and EU Responsible Person information for EU sales.

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What Information Should Etsy Sellers Add for GPSR?

If you sell products to customers in the EU, EEA, or Northern Ireland, GPSR may require more than just a nice product photo and a cute description.Think of it like this:Your Etsy listing should answer four simple questions:Who made this product?
Who can EU authorities contact if there is a safety issue?
What exactly is this product?
Is there anything the buyer should know to use it safely?Etsy introduced product safety fields in 2025 to help sellers add manufacturer, EU Responsible Person, and product safety information to relevant listings. Etsy says sellers may need to provide manufacturer details, EU Responsible Person details where applicable, product identification, and warnings or safety information.

1. Manufacturer Information

First, add information about the manufacturer.This usually means:Manufacturer name
Email address
Mailing addressIf you make the product yourself under your own brand, you may be the manufacturer.
If another company produces the item for you, that company may be the manufacturer.For example:Manufacturer: ABC Studio
Email: [email protected]
Address: 123 Example Street, London, United KingdomEtsy’s GPSR guide says the manufacturer information should include the name, email, and mailing address.

2. EU Responsible Person Information

If the manufacturer is not based in the EU, EEA, or Northern Ireland, you may need an EU-based Responsible Person.This may include:Responsible Person name
Postal address
Email addressThis is important because GPSR requires an EU-based economic operator for covered products placed on the EU market. Etsy also explains that this role may be handled by an EU manufacturer, importer, authorised representative, or fulfilment service provider, depending on the case.Example format:EU Responsible Person: Optimaalcert OÜ
Email: [email protected]
Address: Example Street 1, Tallinn, Estonia

3. Product Identification

Your listing should make it clear which exact product the information belongs to.Add details such as:Product name
Type of product
Product photo
Where available, a model number, batch number, serial number, variation name, or internal product codeFor small handmade sellers, this does not always mean creating a formal SKU system. The point is that the product should be clearly identifiable.Example:Product name: Star Night Metal Pin Badge
Product type: Decorative metal pin
SKU: PIN-STARNIGHT-01Etsy states that product identification may include a picture, product type, and other product identifiers.

4. Safety Warnings or Instructions

If your product has any safety-relevant information, add it clearly.This may include:Age restrictions
Small parts warning
Allergy-related warning
Sharp edge warning
Disposal instructions
Safe use instructionsExample:Warning: Contains small parts. Not suitable for children under 3 years.
For decorative use only.For many simple products, the warning may be short. The point is not to make the listing look like a legal textbook. The point is to give buyers the safety information they need.Etsy gives examples such as age restrictions, hazard warnings, disposal instructions, and other safety-related details.

5. Where Should This Information Go on Etsy?

Etsy provides product safety fields where sellers can add this information.Depending on your shop setup, you may use:Shop-level economic operator information
Useful if one EU Responsible Person applies to your whole shop.
Listing-level manufacturer and product safety information
Useful if different products have different manufacturers or safety details.Etsy says sellers only need to fill either the shop-level or listing-level field, depending on which setup applies.

Simple Example for an Etsy Listing

For a metal enamel pin, the GPSR information could look like this:Manufacturer: Your Studio Name
Email: [email protected]
Address: Your business addressEU Responsible Person: Your EU RP Name
Email: [email protected]
Address: EU RP addressProduct: Metal enamel pin badge
SKU: PIN-001Safety warning: Contains small parts. Not suitable for children under 3 years. For decorative use only.

Common Mistake

A common mistake is thinking GPSR is only about adding an EU address.It is not.The EU Responsible Person is important, but the listing also needs basic product identity and safety information. In simple words:GPSR is not just “Who is in Europe?”
It is also “What is this product, who made it, and how can it be used safely?”

Final Checklist

Before selling to EU customers on Etsy, check whether your listing includes:Manufacturer name
Manufacturer email
Manufacturer address
EU Responsible Person, if needed
Product name or SKU
Product photo
Product type
Safety warning, if relevant
Basic instructions, if needed

Need Help Preparing for EU Sales?

If you are not sure what information your Etsy listings need for GPSR, contact us.
We help small non-EU sellers prepare basic GPSR listing, label, safety, and EU Responsible Person information for EU sales.

• CONTACT US

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No credit card required.
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What Is an EU Responsible Person and Why Do Non-EU Sellers Need One?

Selling to EU customers from outside Europe can look simple at first.You make the product.
You list it online.
Someone in the EU buys it.
You ship it.Easy, right?Then the EU asks one very practical question:If there is a product safety issue, who can we contact inside the EU?That is where the EU Responsible Person comes in.Under the EU General Product Safety Regulation, products covered by the regulation need an EU-based responsible economic operator before they can be placed on the EU market.

What is an EU Responsible Person?

An EU Responsible Person is a person or company established in the EU that acts as the contact point for product safety matters.Think of them as the product safety front desk inside the EU.Not your sales agent.
Not your warehouse.
Not a magic stamp that makes every product suddenly compliant.They are the person or company EU authorities can contact if there is a safety question about your product.A simple way to say it:If your product is sold in the EU, someone inside the EU needs to be reachable about product safety.That someone is the EU Responsible Person.

What Does an EU Responsible Person Do?

The EU Responsible Person helps make sure there is a clear contact point for safety-related questions.Their role may include:keeping or making product safety information available
responding to authority requests
helping with product safety communication
checking that basic product information exists
cooperating if a safety issue appearsSo no, the Responsible Person is not just a random address you copy and paste.They are more like the emergency contact on a school form.Most of the time, nobody calls.
But if something happens, the school does not want to search the whole planet to find someone responsible.EU product safety works in a similar way.

Why Does the EU Require an EU Responsible Person?

Because products move faster than paperwork.A seller may be in UK.
The manufacturer may be in China.
The buyer may be in Germany.
The product may be sold through a website hosted somewhere else.If a safety issue comes up, EU authorities need a clear contact inside the EU.Without that, product safety becomes an international game of:“Who is responsible for this?”And regulators generally do not enjoy detective games.The EU Responsible Person exists to make sure there is always a reachable contact for products sold into the EU. Official guidance explains that the responsible economic operator must be established in the EU or NI and must fulfil certain compliance tasks.

Why Non-EU Sellers May Need an EU Responsible Person

If you are outside the EU, you may not have:an EU office
an EU importer
an EU business address
an EU-based company handling product safety contactBut if you sell consumer products to EU customers, the EU still needs someone inside the EU who can be contacted about those products.That is why non-EU sellers may need an EU Responsible Person.This matters especially if you are:a small brand
a handmade seller
a creator selling physical products
an online shop outside the EU
a business preparing or restarting EU salesThe important point is simple:Selling to the EU is not only about shipping the product.
It is also about having the right product safety contact in place.Shipping answers: “Can the product arrive?”
The Responsible Person answers: “Who can be contacted if there is a safety question?”Different jobs. Both important.

Is an EU Responsible Person Enough on Its Own?

No.And this is the part sellers should not misunderstand.An EU Responsible Person does not magically fix missing product information.They cannot take a mystery product and turn it into a perfect compliance file by whispering “GPSR” three times.You still need to know the basics:What is the product?
What is it made of?
Who made or supplied it?
How can the product be identified?
Are there any obvious risks?The Responsible Person is the EU contact point.
But the product still needs reasonable safety information behind it.Think of it like this:The Responsible Person can answer the door.
But there still needs to be something useful behind the door.If there is no product information at all, the RP has very little to work with.

Contact Us About EU Responsible Person Support

If you sell from outside the EU and need an EU Responsible Person for your products, contact us.We help non-EU sellers prepare the basic information needed for EU sales and provide EU Responsible Person support for suitable products.Tell us what you sell, and we’ll explain how we can help.Contact us about EU Responsible Person support.

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Know what you need before paying.
No credit card required.
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Site operator and contracting entity: Optimaalcert OÜ
Business registration number: 17497648
Address: Tallinn, Kesklinna linnaosa, Ahtri tn 12, 15551
Contact: [email protected]